When trying to choose a theme for our conference, we decided to look around our own city of Grand Rapids. The city of Grand Rapids is quickly growing and becoming one of Michigan’s top destinations. Between the Grand River, the Medical Mile, and the community, we soon realized that the city of Grand Rapids was a theme in itself. In Grand Rapids, there are major corporations, small businesses and everything in between. While many of us have seen the corporate side, and many have seen the smaller agency side, we soon realized that we hadn’t seen PR in any other fields.
So we quickly decided that this regional conference will focus on the “everything in between.”